A new website will not get Google's attention.Defining the project scope isn't easy if it were, so many projects wouldn't fail.Īs you enter the website/SEO project's planning phase you'll want to consider these false assumptions that can interfere with your scope planning: Most projects fail because their project scope is so loosely defined it's difficult to identify what's really needed versus what are some dreamy extras that don't contribute. Essentially you're framing the project to consider what's of most value and what should be dismissed for this current project. The project scope is all of the work - and only the required work - to meet the vision you have for your project. What you are doing is creating an initial project scope statement. This would include keyword selection and use throughout the website writing strong page titles and other meta tag codes development of and implementing a link building programme…just to name a few.
Search engine optimisation is the process of improving traffic to your website through better search engine rankings in Google, Yahoo and other search engines. What is your overall goal - a better looking website or more traffic from being found in search engines?.Is your website ranked high in Google and other search engines?.Have you implemented any Search Engine Optimisation (SEO) techniques?.When is the last time the site was updated with fresh content?.
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